Posts tagged beautybrands
BEAUTY IN 2018 - A retail year in review

Online thrived in 2018,  Amazon has become the biggest seller of beauty products online, establishing itself as a major player in the online beauty market with a 36% market share in the US. The company was valued as world’s second $1 trillion, only falling behind Apple

Meanwhile Chanel Korea launched a dedicated online store, Estée Lauder Companies reported a thriving Q4 sales boosted by its online arm, Colgate-Palmolive invested in online start-ups to push e-commerce sales, Beiersdorf collaborated with Netease Kaola to develop its online presence in China, while Alibaba expanded its presence in Pakistan with the purchase online retailer Daraz.

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The Vegan Beauty Trend Continues

If there’s one trend defining the beauty and personal care market in 2018, it is influx of vegan offerings.

If we thought 2017 was the year vegan beauty exploded, the boom continued and them some in 2018. As consumers increasingly turn to plant-based, cruelty-free products for either environmental, ethical or trend-led reasons, manufacturers are answering to the market, and new products are released all the time.

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Beauty in 2018: Diversity

2018 was the year  of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to ‘cater to all’.

Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns were popping up all over the industry.

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Bloomingdales set to reveal cosmetics’ floor makeover

Bloomingdales is set to reveal its revamped cosmetics’ floor at its flagship store 59thStreet, which has been underway for two years. The launch event will take place on 17thJanuary to showcase the floor, which is 36,000 square feet and a further 1,100 square feet of beauty outposts located at various different floors.

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How to rock social media with a weekly editorial plan!

Step away from random posting and make a social media plan that works for your Beauty and Wellness Business. Following these five simple steps will save you time and take social media off your busy plate…until next week.

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