Posts in GLAM
Fleur Marché - Branding and Communication in the CBD market

Launched by GOOP alumni Meredith Schroeder and Ashley Lewis, Fleur Marché is on a mission to open the cannabis market to an underserved female audience. The brand recently launched a line of CBD patches for topical use that can be worn for up to 12 hours.

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Diversity Campaigns in the Beauty Industry

2018 was the year of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to cater to all.

Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns popping up all over the industry.

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Cosmoprof Bologna 2019 Trends: Bespoke Beauty and Sustainability

Cosmoprof Worldwide Bologna is the leading trade show globally bringing together all areas of the beauty industry, from raw materials to the finished product. With the 2019 edition just concluded Glam Punks looks back at the two biggest trends coming out of this year’s show, a continued necessary focus on sustainability and an ever-growing interest in bespoke beauty.

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Condé Nast International Launches Vogue Business

Vogue is launching Vogue Business, which will be a digital-only publication aimed at fashion industry professionals. Vogue Business will cater to professionals in the fashion, beauty, and luxury industries. The latest move by the magazine group Condé Nast is to find new sources of revenue in a challenging publishing market.

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BEAUTY IN 2018 - A retail year in review

Online thrived in 2018, Amazon has become the biggest seller of beauty products online, establishing itself as a major player in the online beauty market with a 36% market share in the US. The company was valued as the world’s second $1 trillion, only falling behind Apple.

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Kendall Jenner named the highest paid model over 2018, according to Forbes.

The 23-year-old member of the Kardashian family is said to have earned US$22.5 million in the 12 months to June 2018 thanks to high-profile contracts with Estee Lauder and Calvin Klein, among others. Fellow Estee Lauder face Karlie Kloss came in second with US$13 million.

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