Many have tried to appeal to women and girls with empowering advertising and some have succeeded to create a message that resonated beyond their brand.
Here are five examples of Female Empowerment Ad Campaigns and what we can learn from them for our own storytelling and campaigns.
Read MoreIf there’s one trend defining the beauty and personal care market in 2018, it is the influx of vegan offerings.
If we thought 2017 was the year vegan beauty exploded, the boom continued, and then some in 2018. As consumers increasingly turn to plant-based, cruelty-free products for either environmental, ethical or trend-led reasons, manufacturers are answering to the market, and new products are released all the time.
Read MoreBloomingdales is set to reveal its revamped cosmetics floor at its flagship store 59thStreet, which has been underway for two years. The launch event will take place on 17th January to showcase the floor, which is 36,000 square feet, and a further 1,100 square feet of beauty outposts located on various different floors.
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