Posts in GLAM
Cosmoprof Bologna 2019 Trends: Bespoke Beauty and Sustainsbility

Cosmoprof Worldwide Bologna is the leading trade show globally bringing together all areas of the beauty industry, from raw materials to the finished product. With the 2019 edition just concluded Glam Punks looks back at the two biggest trends coming out of this year’s show, a continued necessary focus on sustainability and a ever growing interest in bespoke beauty. 

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Condé Nast International Launches Vogue Business

Vogue is launching Vogue Business, which will be a digital-only publication aimed at fashion industry professionals. Vogue Business will cater to professionals in the fashion, beauty and luxury industries. It is online-only and will be free initially, with a plan to potentially start charging later this year. The latest move by magazine group Condé Nast to find new sources of revenue in a challenging publishing market.

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Fleur Marché - Branding and Communication of the new player in the CBD market

Launched by GOOP alumni Meredith Schroeder and Ashley Lewis, Fleur Marché is on a mission to open the cannabis market to an underserved female audience. 

“No longer reserved for stoners and bong, the cannabis of today looks very different from the baggie full of weed you remember from high school. Let us introduce you to a whole new way of using it, one that will make you feel better. “ from the Fleur March Mission. 

The growing CBD Industry is expected to grow to $2 billion by 2022 in the US alone, according to key findings from New Frontier Data.

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BEAUTY IN 2018 - A retail year in review

Online thrived in 2018,  Amazon has become the biggest seller of beauty products online, establishing itself as a major player in the online beauty market with a 36% market share in the US. The company was valued as world’s second $1 trillion, only falling behind Apple

Meanwhile Chanel Korea launched a dedicated online store, Estée Lauder Companies reported a thriving Q4 sales boosted by its online arm, Colgate-Palmolive invested in online start-ups to push e-commerce sales, Beiersdorf collaborated with Netease Kaola to develop its online presence in China, while Alibaba expanded its presence in Pakistan with the purchase online retailer Daraz.

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Beauty in 2018: Diversity

2018 was the year  of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to ‘cater to all’.

Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns were popping up all over the industry.

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Kendall Jenner named the highest paid model over 2018, according to Forbes.

The 23-year-old member of the Kardashian family is said to have earned US$22.5 million in the 12 months to June 2018 thanks to high profile contracts with Estee Lauder and Calvin Klein, among others. Fellow Estee Lauder face Karlie Kloss came in second with US$13 million.

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