2018 was the year of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to cater to all.
Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns popping up all over the industry.
Read MoreVogue is launching Vogue Business, which will be a digital-only publication aimed at fashion industry professionals. Vogue Business will cater to professionals in the fashion, beauty, and luxury industries. The latest move by the magazine group Condé Nast is to find new sources of revenue in a challenging publishing market.
Read MoreIf there’s one trend defining the beauty and personal care market in 2018, it is the influx of vegan offerings.
If we thought 2017 was the year vegan beauty exploded, the boom continued, and then some in 2018. As consumers increasingly turn to plant-based, cruelty-free products for either environmental, ethical or trend-led reasons, manufacturers are answering to the market, and new products are released all the time.
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