Posts tagged cosmetics industry
Fleur Marché - Branding and Communication in the CBD market

Launched by GOOP alumni Meredith Schroeder and Ashley Lewis, Fleur Marché is on a mission to open the cannabis market to an underserved female audience. The brand recently launched a line of CBD patches for topical use that can be worn for up to 12 hours.

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Diversity Campaigns in the Beauty Industry

2018 was the year of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to cater to all.

Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns popping up all over the industry.

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Cosmoprof Bologna 2019 Trends: Bespoke Beauty and Sustainability

Cosmoprof Worldwide Bologna is the leading trade show globally bringing together all areas of the beauty industry, from raw materials to the finished product. With the 2019 edition just concluded Glam Punks looks back at the two biggest trends coming out of this year’s show, a continued necessary focus on sustainability and an ever-growing interest in bespoke beauty.

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