Posts tagged cosmetics industry
Cosmoprof Bologna 2019 Trends: Bespoke Beauty and Sustainsbility

Cosmoprof Worldwide Bologna is the leading trade show globally bringing together all areas of the beauty industry, from raw materials to the finished product. With the 2019 edition just concluded Glam Punks looks back at the two biggest trends coming out of this year’s show, a continued necessary focus on sustainability and a ever growing interest in bespoke beauty. 

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Fleur Marché - Branding and Communication of the new player in the CBD market

Launched by GOOP alumni Meredith Schroeder and Ashley Lewis, Fleur Marché is on a mission to open the cannabis market to an underserved female audience. 

“No longer reserved for stoners and bong, the cannabis of today looks very different from the baggie full of weed you remember from high school. Let us introduce you to a whole new way of using it, one that will make you feel better. “ from the Fleur March Mission. 

The growing CBD Industry is expected to grow to $2 billion by 2022 in the US alone, according to key findings from New Frontier Data.

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Beauty in 2018: Diversity

2018 was the year  of the explosion of diversity campaigns. Seven million posts tagged #bodypositive on Instagram show an increasing demand for brands to ‘cater to all’.

Advertising within the industry is moving towards a more inclusive and real offering with progressive media campaigns were popping up all over the industry.

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