If there’s one trend defining the beauty and personal care market in 2018, it is the influx of vegan offerings.

If we thought 2017 was the year vegan beauty exploded, the boom continued, and then some in 2018. As consumers increasingly turn to plant-based, cruelty-free products for either environmental, ethical or trend-led reasons, manufacturers are answering to the market, and new products are released all the time.